Iconic Luxury Hotels

Iconic Luxury Hotels is a relatively new company, which brings together a small collection of exceptional hotels spread across Britain. The hotels that make up the collection are: Cliveden House, Chewton Glen, 11 Cadogan Gardens and The Lygon Arms. My task was to create a brochure that collates all the hotels in one piece that shares a theme, but allows each hotels’ personality to shine through at the same time. I used a simplistic layout that uses negative space to create a contemporary yet luxurious feel which allows the images to communicate. I felt it was important to communicate that the hotels are part of the Iconic Luxury Hotels group so I used their branding colours and fonts throughout the brochure to show this. I completed this project as part of a summer internship at The Glow Studio.