File Under Layouts Copywriting Brand Identity Content Creation About Icons of Denmark are a furniture company based in Clerkenwell, London's eponymous design district. They work closely with a considered circle of talented designers and craftsmen who hold a deep fascination for refined beauty, natural materials and functional design that the Danes pride themselves upon. Process In 2019, we launched the new lookbook, Pull Up a Chair (and have a seat). The Autumn issue provides an update with the launch of two new furniture lines – the Crossover series and the Sky chair family. The book was characterised by short bursts of inspiration - in image and word.