Jack Andrew Lenton
Available

Jack Andrew Lenton

Head of Marketing & CreativeLondon, United Kingdom
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Jack Andrew Lenton
Available

Jack Andrew Lenton

Head of Marketing & CreativeLondon, United Kingdom
About me
I believe that great communication starts with a simple idea then comes to life with words that inspire interest and drive action. As a freelance copywriter and senior marketer with eight years of experience, I can help you find your creative direction with compelling content in online and printed material. Across a range of industries and sectors, I work with individuals and companies to find fresh and engaging ways to define brand identities, cultivate awareness and deliver the best possible results. With a strong background in sales and marketing; particularly within the design industry, I’ve honed my craft in finding the right style; tone and words to engage both you and your audience.
Projects
  • Goldsmiths University | New poems featured online
    Goldsmiths University | New poems featured onlineFile Under: Dreams Songs Dream Songs
  • Fuller | Bringing a heritage brand to the online masses
    Fuller | Bringing a heritage brand to the online massesFile Under: Content Creation Copywriting
  • Julie Paulino Design | Taking an interiors brand online
    Julie Paulino Design | Taking an interiors brand onlineFile Under: Branding & Marketing Website Copywriting Brand experience SEO-Focused Copy
  • V&YOU | CBD FTW
    V&YOU | CBD FTWFile Under: Branding Web Design Copywriting
  • Oktra | The Guide to Designing & Building Coworking Spaces
    Oktra | The Guide to Designing & Building Coworking SpacesFile Under Brand Identity Research Content Creation Copywriting Orthography
  • (Poetry) | Kingdom of Mud
    (Poetry) | Kingdom of MudFile Under: Writing Walking Walking Walking
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Projects credited in
  • Designjunction19
    Designjunction19Designjunction19 based in King's Cross London is a meeting point for London's top contract furniture brands. I successfully delivered the project from planning stage to completion based on Icons of Denmark's vision for a truly Scandinavian showcase of furniture with a London edge. With this exhibition, Icons of Denmark saw the launch of two new products to go along side their catalogue 'Pull up a Chair'. The completed stand spread across 100sqm of exhibition space and incorporated specialist
  • Stockholm Furniture Fair 2020
    Stockholm Furniture Fair 2020For the first time, Icons of Denmark exhibited at Stockholm Furniture Fair 2020, Scandinavia's leading furniture and lighting fair. Icons exhibition concept answered the question 'How is Work?'. A question we ask each other on a regular basis, we wanted to explore how people experience work. The stand included a series of interactive activities which attendees could participate in; such as mood board creation, post it notes, spatial planning and a quiz on work habits. Working with a team of 3
Work history
    Icons of Denmark logo
    Icons of Denmark logo
    Head of MarketingIcons of Denmark
    1-2 St John's Path, Farringdon, London EC1M 4DD, UKFull Time
    Provided thought leadership on new brand identity and organised roll-out across platforms Managed marketing team of three and commissioned external specialists Launched company social and web analytics for weekly and monthly reporting Developed social media strategy, considerably expanding audience on all networks Created captivating narrative-driven copy for all marketing collateral Managed industry events from concept to completion (designjunction, CDW19)
    Royal Museums Greenwich logo
    Royal Museums Greenwich logo
    Researcher & WriterRoyal Museums Greenwich
    Greenwich Foot Tunnel, United KingdomFreelance
    Using SEO platforms, researched effective keywords Crafted exclusive and engaging digital copy for a global audience Provided insight into SEO, readability and user-friendly content Edited existing content to ensure up-to-date and on-trend
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Skills
  • Copywriting
  • Editorial Campaigns
  • Poetry
  • Creative Direction
  • Marketing
  • Book Design
  • Analytics Research
  • Branding
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    MA Creative and Life WritingGoldsmiths, University of London
    London, United Kingdom
    During these strange times, I felt a "back to the basics" approach might be helpful. I'm currently developing my creative writing and storytelling practice through experimentation of form and content with a wonderful bunch of students and lecturers at Goldsmiths.
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    Bachelor of Arts (BA) Nottingham Trent University
    50 Shakespeare St, Nottingham NG1 4FQ, UK
    BA English Language & Literature (2nd Class Honours: 1st Division) 'Conducting the Chaos' Poetry Magazine Student Representative Training Student Ambassador Training Lesson Planning and Seminar Agenda Training