Jack Andrew Lenton
Available

Jack Andrew Lenton

Brand Strategy & CreativeLondon, United Kingdom
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Jack Andrew Lenton
Available

Jack Andrew Lenton

Brand Strategy & CreativeLondon, United Kingdom
About me
I believe that great communication starts with a simple idea then comes to life with words that inspire interest and drive action. I'm keenly interested in the changing digital landscape and how language and the written word helps us stay connected to the things we care about. As a freelance copywriter and senior marketer with a decade of hard-won experience, I can help you find your creative direction with compelling content in online and printed material. Across the spectrum of industries and sectors (Architecture, Fintech, Health & Beauty to name but a few), I work with individuals and companies to find bright, fresh and engaging ways to define brand identities, cultivate awareness and deliver the best possible results. With a strong background in sales and marketing; particularly within the design industry, I’ve honed my craft in finding the right style; tone and words to engage both you and your audience. Interested? Let's talk!
Projects
  • Embrace & Connect | Digital therapy
    Embrace & Connect | Digital therapyProject: Persona building, ideation, branding, web design, SEO development, web copywriting About: Embrace & Connect is the Psych-K coaching brand from Victoria Cairns. What’s Psych-K you ask? Essentially, it’s a method of teaching the mind how to get by in this insanely busy world. Client needed: Full works digital marketing strategy Website design and copywriting Style and image guiding Work included: A daily session of Psych-K to understand the processes involved (work aside, I highly reco
  • Oktra | The Hybrid Work Lowdown
    Oktra | The Hybrid Work LowdownProject: Researching, structuring and creating a guide on hybrid working. About: Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Following the pandemic, they wanted a guide that enabled company owners to navigate the new reality of hybrid, flexible and remote working. Oktra needed: A How-To / What-Is guide to the concept Instructive and educational copy, without the fluff A narrative voice that spoke with friendly autho
  • Pearl & Linen | Incensed Words
    Pearl & Linen | Incensed WordsProject: Copywriting for Pearl & Linen's product pages About: Pearl & Linen marry sense with place through a range of beautiful candles and diffusers. While they are masters at conjuring this in perfume, they needed a little help with the wording. Pearl & Linen needed: Copy for nine different product ranges (14 including candles and diffusers) Simple, carefully considered language that read like poetry SEO-ready copy that matched high global keyword counts Work included: Smelling a whole l
  • The LifeBar | Smooth(ie) Operator
    The LifeBar | Smooth(ie) OperatorProject: Copywriting for LifeBar's Online Shopify Store About: The team behind LifeBar have found that sweet spot between nutrition with flavour, making some of the most mouth-watering smoothie blends known to humankind. LifeBar needed: Web copy for all aspects of the site (Landing page, Product pages, Ingredients, FAQs, About etc) A writing style that matcha'd their latte Web copy that spoke to a range of consumers - from the health-conscious to the sustainability-focused Work included: D
  • Kypris | Turning Landing pages into launchpads
    Kypris | Turning Landing pages into launchpadsProject: Copywriting for Kypris global websites About: Kypris wanted to blend their luxurious skincare sorcery with some alchemical wordsmithing in order to boost sales of one of their most popular lines. Kypris needed: Original writing to boost sales for Puff of Love Copy that spoke directly to their audiences A warm and informative tone of voice and register with a hint of mystique Work included: Understanding the time-sensitive audience Making brevity a matter of priority Studying the i
  • PersonaFI | Building Fintech Finfluence
    PersonaFI | Building Fintech FinfluenceProject: Branding, Copywriting, Website Design (Wordpress) About: PersonaFI is a social trading platform based in Tampa, FL. Grown out of a strong online community, the company wanted to create a website and app where investors and traders could share their experiences and advice on promising opportunities. They asked me to provide support with the creation of the brand. PersonaFI needed: Develop a brand identity Cut through the confusion surrounding trading Understand consumers' fears surrou
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Projects credited in
  • Designjunction19
    Designjunction19Designjunction19 based in King's Cross London is a meeting point for London's top contract furniture brands. I successfully delivered the project from planning stage to completion based on Icons of Denmark's vision for a truly Scandinavian showcase of furniture with a London edge. With this exhibition, Icons of Denmark saw the launch of two new products to go along side their catalogue 'Pull up a Chair'. The completed stand spread across 100sqm of exhibition space and incorporated specialist
  • Stockholm Furniture Fair 2020
    Stockholm Furniture Fair 2020For the first time, Icons of Denmark exhibited at Stockholm Furniture Fair 2020, Scandinavia's leading furniture and lighting fair. Icons exhibition concept answered the question 'How is Work?'. A question we ask each other on a regular basis, we wanted to explore how people experience work. The stand included a series of interactive activities which attendees could participate in; such as mood board creation, post it notes, spatial planning and a quiz on work habits. Working with a team of 3
Work history
    L
    L
    Senior Copywriter & Content StrategistLantern Creative
    London, United KingdomFreelance
    • Provide creative lead for full spectrum of communications • Lead and manage a range of social media campaigns (Instagram, LinkedIn & Pinterest) • Create relatable, informative and goal-focused web ads, blogs newsletters & microcopy • Provide consultancy on PPC and ad placement for digital channels and print publications • Write compelling press releases for products, events and exhibitions • Conduct and edit interviews for project case studies • Monitor and compile comprehensive reports on SEO, email and web traffic analytics 𝐂𝐥𝐢𝐞𝐧𝐭 𝐥𝐢𝐬𝐭 (𝟐𝟎𝟏𝟐 - 𝟐𝟎𝟐𝟐) 𝐀𝐠𝐞𝐧𝐜𝐲 MVF Global Rainy City 𝐃𝐞𝐬𝐢𝐠𝐧/𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 Echelon Echospace Hunters Julie Paulino Design Oktra 𝐃𝐞𝐬𝐢𝐠𝐧/𝐅𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 Fredericia Humanscale Icons of Denmark KI International Modulyss Pearl & Linen 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 Ben Garelick Jewellery Daily Orders Fuller Brush Island Optics Melberry NiftyHare Pippa & Pearl Stanley Tools 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 Optimal PersonaFI 𝐁𝐞𝐚𝐮𝐭𝐲/𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 Kypris Vike Beauty Stranded 𝐌𝐞𝐝𝐢𝐚/𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 The Cormorant The Culture Trip Vice Magazine WhatCulture 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 Rides Exotics 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 Embrace & Connect Eye Surgery Compare FitXpo 2020 Moorfields Eye Hospital 𝐅𝐨𝐨𝐝/𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 Crop England Hangry Kits Love Hemp The LifeBar ProYouth Nutrition V&YOU 𝐏𝐮𝐛𝐥𝐢𝐜/𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 Command Education Goldsmiths National Maritime Museum The Queen’s House Royal Observatory
    Icons of Denmark logo
    Icons of Denmark logo
    Head of MarketingIcons of Denmark
    1-2 St John's Path, Farringdon, London EC1M 4DD, UKFull Time
    Provided thought leadership on new brand identity and organised roll-out across platforms Managed marketing team of three and commissioned external specialists Launched company social and web analytics for weekly and monthly reporting Developed social media strategy, considerably expanding audience on all networks Created captivating narrative-driven copy for all marketing collateral Managed industry events from concept to completion (designjunction, CDW19)
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Skills
  • Copywriting
  • Editorial Campaigns
  • Poetry
  • Creative Direction
  • Marketing
  • Book Design
  • Analytics Research
  • Branding
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    MA Creative and Life WritingGoldsmiths, University of London
    London, United Kingdom
    During these strange times, I felt a "back to the basics" approach might be helpful. I'm currently developing my creative writing and storytelling practice through experimentation of form and content with a wonderful bunch of students and lecturers at Goldsmiths.
    N
    N
    Bachelor of Arts (BA) Nottingham Trent University
    50 Shakespeare St, Nottingham NG1 4FQ, UK
    BA English Language & Literature (2nd Class Honours: 1st Division) 'Conducting the Chaos' Poetry Magazine Student Representative Training Student Ambassador Training Lesson Planning and Seminar Agenda Training