I believe that great communication starts with a simple idea then comes to life with words that inspire interest and drive action. As a freelance copywriter and senior marketer with eight years of experience, I can help you find your creative direction with compelling content in online and printed material. Across a range of industries and sectors, I work with individuals and companies to find fresh and engaging ways to define brand identities, cultivate awareness and deliver the best possible results. With a strong background in sales and marketing; particularly within the design industry, I’ve honed my craft in finding the right style; tone and words to engage both you and your audience.
Provided thought leadership on new brand identity and organised roll-out across platforms Managed marketing team of three and commissioned external specialists Launched company social and web analytics for weekly and monthly reporting Developed social media strategy, considerably expanding audience on all networks Created captivating narrative-driven copy for all marketing collateral Managed industry events from concept to completion (designjunction, CDW19)
Using SEO platforms, researched effective keywords Crafted exclusive and engaging digital copy for a global audience Provided insight into SEO, readability and user-friendly content Edited existing content to ensure up-to-date and on-trend
Advised on ad placement for digital and print publications Devised relatable; informative and goal-focused ads Wrote marketing releases for press and exhibitions Proofread and edited existing copy for external release Conducted and edited interviews for project case studies
BA English Language & Literature (2nd Class Honours: 1st Division) 'Conducting the Chaos' Poetry Magazine Student Representative Training Student Ambassador Training Lesson Planning and Seminar Agenda Training