Project:
Researching, structuring and creating a guide on hybrid working.
About:
Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Following the pandemic, they wanted a guide that enabled company owners to navigate the new reality of hybrid, flexible and remote working.
Oktra needed:
A How-To / What-Is guide to the concept
Instructive and educational copy, without the fluff
A narrative voice that spoke with friendly authority
Work included:
Developing a structured brief with the Oktra team
Researching terminology and finding the simplest way of articulating the concepts
Addressing different keywords for SEO relevancy
Working with graphics to create weave copy with captivating imagery
Outcomes:
All copy delivered on time
Delighted with results
