Pearl & Linen | Incensed Words
Project: Copywriting for Pearl & Linen's product pages
About: Pearl & Linen marry sense with place through a range of beautiful candles and diffusers. While they are masters at conjuring this in perfume, they needed a little help with the wording.
Pearl & Linen needed:
Copy for nine different product ranges (14 including candles and diffusers)
Simple, carefully considered language that read like poetry
SEO-ready copy that matched high global keyword counts
Smelling a whole lot of candles (my nose thanked me)
Speaking to target audiences about their searches when gift buying candles and diffusers
Creating a "scent notes" section that explained the key notes, scent type and mood
Researching keywords for SEO and creating word palette
Understanding ingredients and their effects on scent
All copy delivered on time
Copy approved with zero amends
Seven out of nine of the products are currently sold out!