Pearl & Linen | Incensed Words

  • Jack Andrew Lenton

Project: Copywriting for Pearl & Linen's product pages About: Pearl & Linen marry sense with place through a range of beautiful candles and diffusers. While they are masters at conjuring this in perfume, they needed a little help with the wording. Pearl & Linen needed: Copy for nine different product ranges (14 including candles and diffusers) Simple, carefully considered language that read like poetry SEO-ready copy that matched high global keyword counts Work included: Smelling a whole lot of candles (my nose thanked me) Speaking to target audiences about their searches when gift buying candles and diffusers Creating a "scent notes" section that explained the key notes, scent type and mood Researching keywords for SEO and creating word palette Understanding ingredients and their effects on scent Outcomes: All copy delivered on time Copy approved with zero amends Seven out of nine of the products are currently sold out!