The LifeBar | Smooth(ie) Operator

Project: Copywriting for LifeBar's Online Shopify Store About: The team behind LifeBar have found that sweet spot between nutrition with flavour, making some of the most mouth-watering smoothie blends known to humankind. LifeBar needed: Web copy for all aspects of the site (Landing page, Product pages, Ingredients, FAQs, About etc) A writing style that matcha'd their latte Web copy that spoke to a range of consumers - from the health-conscious to the sustainability-focused Work included: Drinking cool delicious smoothies (really) Asking smoothie-drinkers their priorities Studying the ingredients and researching their potential benefits Creating a blend of enchanting information types for different readers Outcomes: Clear, engaging content that zings! Copy approved with zero amends Re-hired to produce copy for a product-based landing page