Kypris | Turning Landing pages into launchpads

Project: Copywriting for Kypris global websites About: Kypris wanted to blend their luxurious skincare sorcery with some alchemical wordsmithing in order to boost sales of one of their most popular lines. Kypris needed: Original writing to boost sales for Puff of Love Copy that spoke directly to their audiences A warm and informative tone of voice and register with a hint of mystique Work included: Understanding the time-sensitive audience Making brevity a matter of priority Studying the ingredients and researching their potential benefits Creating a blend of enchanting information types for different readers Outcomes: All copy delivered on time to Kypris' marketing team Copy approved with zero amends Re-hired to produce copy for several other product lines