PersonaFI | Building Fintech Finfluence

Project: Branding, Copywriting, Website Design (Wordpress) About: PersonaFI is a social trading platform based in Tampa, FL. Grown out of a strong online community, the company wanted to create a website and app where investors and traders could share their experiences and advice on promising opportunities. They asked me to provide support with the creation of the brand. PersonaFI needed: Develop a brand identity Cut through the confusion surrounding trading Understand consumers' fears surrounding investing Develop a successful fintech marketing strategy that stood out from the crowd. Work included: Creative workshops and branding exercises Creation of personas and target audiences Plotting UX and UI pathways Creation of PersonaFI Website 1.0 Development of onsite language Development of audience testing screeners Email newsletters and campaign bulletins Outcomes: Developed tagines #anyonecaninvest Produced a proof of concept to 23,000+ users with 90% engagement rate within a year. 20% month-over-month user base growth rate Raised $171,000 in pre-seeding