Representing the unique history and heritage of Middlesbrough and the Teesside region. What started off as a series of icon designs was developed and contextualised with a brand identity, exhibition, wayfinding and editorial materials. Showcasing historical and symbolic landmarks in the region, this aimed to help raise the profile of the area in a positive way. A part of the UK which may not be as well known as it should be, it was an opportunity to increase awareness and help those from outside the region discover what makes the Teesside area unique.