Internationally experienced, award-winning British-Irish designer currently based in the UK. I operate primarily within the realms of brand and visual identity.
Over the last 20 + years, I’ve worked with creative organisations and individuals across the UK, Bahrain, South-East Asia and Italy. I bring extensive experience as both an independent freelancer and integral member of design studio teams across the world.
Approaching each and every project with a divergent mindset, I look to produce work that is both visually engaging and objectively based.
Creative solutions for:
Aprilia, Bahrain Tourism and Exhibitions Authority (BTEA), Bentley Motors, Brado S.p.A., DSFC, Edinburgh Napier University, Florian Parchetti, Hempel, Kuwait Finance House, Seef Properties, Selle Royal, SSE, Trinity Mirror plc, United Nations, Universal Music Group
Projects
- Icons of TeessideRepresenting the unique history and heritage of Middlesbrough and the Teesside region. What started off as a series of icon designs was developed and contextualised with a brand identity, exhibition, wayfinding and editorial materials. Showcasing historical and symbolic landmarks in the region, this aimed to help raise the profile of the area in a positive way. A part of the UK which may not be as well known as it should be, it was an opportunity to increase awareness and help those from outsi
- ReheatBuilding a brand for leading experts within the field of biomass and sustainability. Reheat helps businesses convert from fossil fuels to sustainable, low-carbon sources of energy. Covering both the design and installation of biomass systems, they also act as consultants to traditional estates, government bodies and private companies. It was a priority to highlight their knowledge and strategically-led capability. I created a visual universe consisting of a few, but very clear design elements
- Bahrain LandmarksA series of evocative bank cards for one of the major players in the Middle East. Retainer client work for Kuwait Finance House in Bahrain. Showcasing famous landmarks in the region, this engaged with their retail customers and helped to raise the profile of the bank in a highly competitive local landscape. With banks moving to Visa's new quick read card designs in the coming years, this was the perfect opportunity to reframe the concept in a memorable and relevant way. As an Islamic bank, it
Work history
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Senior CreativeSelf Employed
Newcastle upon Tyne, United KingdomFreelance
Consultation, ideation, strategy, design and implementation to help clients effectively communicate their brand. I work in both an advisory and hands-on capacity across brand development, campaign identity, editorial, exhibitions, events and wayfinding. Comfortable working at scale and across the full lifecycle of any given project.
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Creative LeadLusso
- Knightsbridge, London, UKFull Time
Led on creative direction and design for Lusso. Elevated the output of all design related materials and ensured the execution was consistently on-brand. Concurrently, I also headed up recruitment, training and sourcing/briefing/directing external talent. Manager, mentor, director and delegator across multiple teams within the business. Contracted role.
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Skills
- Art Direction
- Creative Copywriting
- Graphic Design
- Creative Direction
- Exhibition Branding
- Photographic Direction
- Storyboarding
- Brand Naming
- Branding Design
- Editorial Direction
Education
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MA Future Design: DistinctionTeesside University
- Middlesbrough, United Kingdom
BA (Hons) Visual Communication Design: 2:2Ravensbourne University London
- Chislehurst, United Kingdom
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Awards
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Graphic Design and Typography: BronzeADCI Annual Awards
ADCI — Art Directors Club ItalianoP
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Grand Prix Winner: Below The LinePubblicità Italia
Since 1989, it represents a privileged observatory and point of reference for all professionals working in the field of advertising and media.+ Show more