Building a brand for leading experts within the field of biomass and sustainability. Reheat helps businesses convert from fossil fuels to sustainable, low-carbon sources of energy. Covering both the design and installation of biomass systems, they also act as consultants to traditional estates, government bodies and private companies. It was a priority to highlight their knowledge and strategically-led capability. I created a visual universe consisting of a few, but very clear design elements. This included a simple yet distinctive logo, reinforced and contextualised with engaging case studies, a dramatic and memorable visual language and an informed editorial slant. The logo itself is a representation of the balance between their grounded, pragmatic approach to renewable heat and power projects, and their idealistic standpoint on the collective and urgent need for action around the climate and energy crisis.