Following the success of Nationwide's Online Hate campaign that launched in late 2018, we travelled to Swindon, Manchester and London to see how young people reacted to the campaign and what ideas they could come up with for a campaign aimed at their peers. Out of 120 students, only 20 made it to the final. Working in groups of 5, they were invited to VCCP's offices in a London where the pitched to the professionals and a final winner was chosen.