I was commissioned to create a new brand strategy for two newly-combined car repair activities (Carnevali&Stern). The objective was to communicate the increased value generated by the combined services without alienating their existing client base. Particular focus was placed on attracting new clients by reflecting a welcoming, comfortable and professional environment. I developed ‘roots-up’ A-Z communication in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high level of professionalism.