Identity Design: Dust Palace

Dust Palace is a premium drum sample label, working with the industry’s most talented drummers and producers. Audio samples are viewed as a commodity. In many cases, competitor branding reflects this, with garish artwork fighting for the attention of customers scrolling through online marketplaces. Dust Palace are differentiating themselves through high-quality products, unusual sounds, and by building a unique and trusted brand. ‍ The curious moniker describes the polished finish of the final product (‘Palace’) contrasted with the edgy, stylistic vibe (‘Dust’). ‍ The client wanted to be perceived unlike a drum sample label and more like an indie record label. To steer clear of clichés we decided to avoid symbolism in the logo—no drums or audio references.