Identity Design: KBLC

Brand consultancy and identity design for a new business offering coaching, training, and online courses in leadership. Most competitors either appear bland and corporate, or promote the coach as an archetypal social media influencer personality, with an emphasis on glamour and lifestyle photography. The task here was to create something fresh and vibrant that appealed to a new generation of leaders and made them the hero of the story, not the coach. Full case study on my website.