Visit Campaign Site: http://www.mottimes.com/cht/westTaipei/#home
1. Coordinated with IT and Design Department to launch this digital campaign.
2. Developed corresponding marketing strategies and contents to the reader and target audience on Facebook, Instagram, Google, and Line platforms.
3. Operated advertisement and analysis in Google Display Network, Google Analytics, Facebook Ads Manager, SMS and Mailchimp.
Based on this project, MOT TIMES launched an annual publication named AAA along with the same concept for Jut Group.
