About me
A Chinese-English bilingual Taiwanese. 1+ years experiences in the hospitality industry. 4+ years experiences as a motivated Marketing Specialist in the design furniture industry and the online design media field. Specialize in content marketing/media planning/advertising strategy. Excellent communication and computer skills. Ability to work independently and coordinated with team.
With the experience of studying in International College in Taipei and studying International Business and Wine Knowledge as an exchange student in Strasbourg. Yen-Ying enjoy meeting people from different cultures. Always being curiosity and self-motivated. Yen-Ying is easygoing and detail-oriented who enjoys spending time on reading, painting and photographing.
Since May, 2021. Yen-Ying moved to London and retains enthusiasm to investigating something new. At the moment, she is exploring the creative and design mix hospitality industry and keeping learning French and UX Design in leisure time.
Work history
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WaiterBao London
London, United KingdomFull Time
Delivered brand spirit of BAO and promoted creative Taiwanese and Asian cuisine through exceptional standard services and memorable customer experience.
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Marketing SpecialistJut Living Development
- Taipei, TaiwanFull Time
Jut Living Development has been established since 2008, the founding began with the concept of the “Museum of Tomorrow”. With 5 product branches of home furnishings, art, dining, e-commerce and media.
1. Presented as online media's advertising specialist and worked with clients to devise digital advertising campaigns and created the right media mix that meets the client's brief, budget and target audience. (http://www.mottimes.com)
2. Managed online channel includes brand official website, Facebook, Instagram, Google Business stores, and Line platforms.
3. Developed corresponding marketing strategies and wrote press releases for 10 exhibitions which topics covering the field of architecture, design furniture, art and home accessories, and further organized the opening event and the following up VIP party.
4. Coordinated with IT and Design Department, further launched a new business website(http://www.jutliving.com)
5. Operated advertisement and analysis in Google Display Network, Google Analytics, Facebook Ads Manager, SMS and Mailchimp. Developed daily to annual advertising plan, budget and achievement report.
6. Cooperated with Visual Designers to execute the merchandise display of Artek, Maruni, Vitra, Tom Dixon, etc. in MOT SELECT, MOT CASA, NORDIC Lifestyle stores. (http://www.motstyle.com.tw/)
7. Provided online customer service support with immediate resolution to their inquiries. And cooperated with the sales team for the customers demand.
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Skills
- Digital Marketing
- Content Strategy
- Social Media Management
- Cross-cultural Working
- Customer Service
- Google Analytics
- Advertising Planning
- Customer Relations
- Project Management
Education
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Exchange StudentEM Strasbourg Business School
- Strasbourg, France
*TOEFL iBT- 83 score
Course Applying:
1. Remise à niveau II（French Lesson-A1 Level）
2. Principles in International Team Management
3. Basics in Human Resource Management
4. Basics in Oenology, Viticulture and Wine Tasting
5. Introductory Grape and Wine Knowledge
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Bachelor of Business Administration (B.B.A.)Ming Chuan University
- Taiwan
Achievement
1. Complete senior thesis "Factors of Customers’ Intention for Using Near-End Payment: A Study of Convenience Stores in Taiwan"(2017).
2. Represent as a team translator of Taiwan ICDF 2015 TICA CUP.
3. Receive scholarships for outstanding club officials.
4. Receive "Premium" and "Excellent" of the club evaluation in 2 semesters.