Branding campaign for Ithra's Digital Wellbeing Programme, called "Sync", which aims to educate the audience in how to build and find a healthier balance with our digital life through a series of workshops, masterclasses and live events online and on-site. This concept was inspired by a 'synching' circular graphic present on a vast majority of our digital outlets: laptops, smartphones, tablets. Set to appeal to a multicultural global audience with online and offline communications including flexible social media templates to keep the messaging fresh. Agency: Prophet (UK) Creative: Mauricio Munoz