About me

Hola! I work as an Art Director and designer. I’ve been lucky enough to accumulate a wide range of experience from branding, to advertising and even publishing, playing with different mediums to communicate a message in a compelling, memorable way. I have a curious mind and an appetite for all things related to branding and design, I believe in design with purpose and meaning beyond aesthetics. I'm always looking for new challenges and collaborations. get in touch!

QuestionsProjectsExperienceTeam

• any recommendations of a good accountant for freelance creatives?
• looking for account services to help me do my taxes as a freelance creative (sole trader)..
• any great recruiter(s) that you would recommend for freelance gigs in branding/advertising?

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Projects

• 7

  Talking Mental HealthIdentity for a London based, non-profit organisation with the mission to destigmatize mental health with organised events, blogs and reach out programs for the under 30's. Concept: Mauricio Munoz Design: Mauricio Munoz Art Direction: Mauricio Munoz
• 1

  Ihtra Digital WellbeingBranding campaign for Ithra's Digital Wellbeing Programme, called "Sync", which aims to educate the audience in how to build and find a healthier balance with our digital life through a series of workshops, masterclasses and live events online and on-site. This concept was inspired by a 'synching' circular graphic present on a vast majority of our digital outlets: laptops, smartphones, tablets. Set to appeal to a multicultural global audience with online and offline communications including flex
• 5

  Ithra, winter seasonSituated in Dharan, Saudi Arabia, Ithra is the King Abdulaziz Center for World Culture, an all-purpose cultural hub. I conceptualised and created, along with a team of designers, the winter season campaign, under the concept of 'Downtown'. The project consisted in creating an identity and visual system for a season that spans from January to June, the hub hosts multiple activities from outdoor cinema to interactive art installations, workshops, food market and a bazaar attracting the local and t
• 2

  Cathay Pacific - AmexCo-branded Cathay Pacific - Amex loyalty card. Brand identity and tiering system.
• 2

  SensodyneSocial media interactions part of a Sensodyne re-branding campaign, that included both consumers and healthcare experts.
• 1

  Map LabRe-branding for independent bottled cocktails brand #packaging #branding

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Work history

Senior CreativeJones Knowles Ritchie
Mar 2022 - Aug 2022London, United KingdomFreelance
Design direction, conceptualise and development of different branding projects for various divisions of Mars. Design of online materials for Pedigree, conceptualise and design various marketing pieces for ABinBev..and others
Senior creativeProphet
Dec 2020 - Feb 2021London, United KingdomFreelance
Creative lead in various projects for the Middle East, conceptualising, designing, and art directing branding campaigns. Sectors included: cultural, government and finance.

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Skills

• Visual Identitly
• Abobe Creative Suite
• Graphic Arts
• Bilingual
• Print Advertising
• Web Design
• Art Direction
• Concept Creation
• Social Advertising
• Logo Design

Awards

P
P
GoldPM Society Advertising Awards
Primary Care Advertisement
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P
BronzePM Society Advertising Awards
Primary Care Advertisement

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