IKEA Buy Back

Overconsumption is one of the key drivers in the global climate crisis, according to a new report. IKEA make lasting furniture affordable for the many, but are more known for flat packs, than for their big push for sustainability. To change this fact, they had to change their whole business model. IKEA decided to buy unwanted IKEA furniture back. The initiative #BuybackFriday was launched in the lead up to Black Friday, and went live in 27 countries around the world.