Swedish born Martin is a multidisciplinary Creative Director / Art Director, with over a decades’ worth of experience creating bold, impactful campaigns, inventions and products for a range of international brands. Mixing engaging storytelling, craft, PR and innovative technology. He’s a true believer in experimentation as a part of the creative process. He’s on a restless pursuit looking for new "magic" ways of telling stories and starting conversations, bringing brands closer to people and evolving through culture. He works on the borderline of the analogue and connected world as an accelerator of hopes and dreams. Agencies: R/GA London, NORD DDB Sthlm, Edelman Deportivo Sthlm, Bartle Bogle Hegarty London, Anomaly London, TBWA London, Crispin Porter + Bogusky London, Razorfish London, TribalDDB London Brand Experience: Asics, Nike, Adidas, Diesel, IKEA, Ingka Group, Renault, Audi, Volkswagen, Nissan, Google, Samsung, Nokia, Philips, Blackberry, Playstation, Ubisoft, Tele2, iZettle, BNP Paribas, BNY Mellon, Burger King, McDonald’s, BBC, The Guardian, Airbnb, Lidl, Skittles, Drinkaware, Ataxia, Cancer Research, Four Seasons, Tesco, GSK, Procter & Gamble, Milka, Bonnier among others. Martin has a Bachelor’s Degree in Graphic Design/Advertising from Central Saint Martins in London and a DBSOC in Media Communications/Art Direction from Berghs School of Communications In Stockholm.
- Sinch #TextForHumanityTo take a stab at online negativity Sinch and Mental health America launched ‘Texts for Humanity’, the world's first texting switchboard, where anyone can send a positive text to a stranger and receive one in return. Messages that was turned into beautiful autogenerated artworks. (TextForHumanity.com)
- iZettle For The SelfmadeIn a world where giants are taking over, probing every aspects of our lives – we must protect and celebrate the Selfmade business owner. Who brings diversity and freedom of choice to their neighborhoods, both offline and online. For the Selfmade urge all consumers to join the resistance and shop local.
- Samsung Bedtime VR StoriesA third of parents can’t be with their children at bedtime to read them a story. To help family members stay connected wherever they are, Samsung launched Bedtime VR Stories. With the power of modern day virtual reality, the initiative allows parents to connect with their children for a totally new bedtime story experience.
- Diesel Days To LiveThe Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to grab hold of the opportunities that time creates. To promote this attitude the 'Days to Live' campaign was created, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live'. It then helps people live every one of those days to the full with a unique alar
Creative DirectorEdelman Deportivo
London, United KingdomFull Time
Clients: IKEA, ASICS, INGKA, Sinch
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- Art Direction
- Creative Direction
- Concept and Ideation
- Pop Culture
- Brand Creative Strategy