Swedish-born Martin is a multidisciplinary Creative Director / Art Director / Maker, with over fifteen years worth of experience creating bold, impactful campaigns, movements, inventions and products for a wide range of global brands. Often by mixing big ideas with engaging storytelling, craft, tech and innovation.
He’s on a mission to inspire and help brands take action solving societal problems and contributing to a better world; helping them earn people’s respect and a place in their hearts.
Martin is a true believer in experimentation and unorthodox thinking as a part of the creative process. He works on the borderline of the analogue and connected world as an accelerator of hopes and dreams.
Agencies: Edelman UK / Edelman Deportivo, R/GA London, NORD DDB Stockholm, Edelman Deportivo Stockholm, Bartle Bogle Hegarty London, Anomaly London, TBWA London, Crispin Porter + Bogusky London + Gothenburg, Razorfish London, TribalDDB London.
Brands: IKEA, Asics, Nike, Adidas, Diesel, Ingka Group, Renault, Audi, Volkswagen, Nissan, Google, Samsung, Nokia, Philips, Blackberry, Playstation, Ubisoft, Tele2, iZettle, BNP Paribas, BNY Mellon, Burger King, McDonald’s, BBC, The Guardian, Airbnb, Lidl, Skittles, Drinkaware, Ataxia, Cancer Research, Four Seasons, Tesco, GSK, Janssen, Procter & Gamble, Milka, Bonnier among others.
Education: Bachelor Degree in Arts (Graphics/Advertising) from Central Saint Martins in London and a DBSOC in Media Communications/Art Direction from Berghs School of Communications In Stockholm.
Projects
- IKEA Buy BackOverconsumption is one of the key drivers in the global climate crisis, according to a new report. IKEA make lasting furniture affordable for the many, but are more known for flat packs, than for their big push for sustainability. To change this fact, they had to change their whole business model. IKEA decided to buy unwanted IKEA furniture back. The initiative #BuybackFriday was launched in the lead up to Black Friday, and went live in 27 countries around the world.
- Sinch #TextForHumanityTo take a stab at online negativity Sinch and Mental health America launched ‘Texts for Humanity’, the world's first texting switchboard, where anyone can send a positive text to a stranger and receive one in return. Messages that was turned into beautiful autogenerated artworks. (TextForHumanity.com)
- iZettle For The SelfmadeIn a world where giants are taking over, probing every aspects of our lives – we must protect and celebrate the Selfmade business owner. Who brings diversity and freedom of choice to their neighborhoods, both offline and online. For the Selfmade urge all consumers to join the resistance and shop local.
- Samsung Bedtime VR StoriesA third of parents can’t be with their children at bedtime to read them a story. To help family members stay connected wherever they are, Samsung launched Bedtime VR Stories. With the power of modern day virtual reality, the initiative allows parents to connect with their children for a totally new bedtime story experience.
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Work history
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Creative DirectorEdelman Deportivo
London, United KingdomFull Time
Clients: IKEA, ASICS, INGKA, Sinch
Creative DirectorR/GA
- London, United KingdomFreelance
Clients: NIKE
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Skills
- Advertising
- Art Direction
- Creative Direction
- Innovation
- Concept and Ideation
- Pop Culture
- Brand Creative Strategy
- Digital
- Film