ILE WA x JCdecaux Billboard Campaign

"ILE WA", a Yoruba expression that translates to "Our Home or Our Land" is a project in support of the Soul Purpose campaign that celebrates the creativity and connection between Africa and Caribbean Culture. For Black History Month, WE ARE SOUL has collaborated with JCdecaux for a national billboard campaign. This campaign spotlights 41 global creatives based in the UK and internationally including photographers, artists and poets from Africa and the Caribbean. The ILE WA initiative is across 200+ billboard locations in the UK for the whole month of October. #HomageToHome Graphic Designer & Digital Art Director - Shenell Gallimore Creative Director, Curator & Project Manager - Itunu Para-Mallam Copywriter - Bethel Haimanot Lead Creative Consultant - Tiffannie Roberts Co-Creative Consultants - Nicola Gaea & Afra Bailey Curated by WE ARE SOUL In Partnership with the JCDecaux Community Channel Supported by Marmalade Collective