Projects
- ILE WA x JCdecaux Billboard Campaign"ILE WA", a Yoruba expression that translates to "Our Home or Our Land" is a project in support of the Soul Purpose campaign that celebrates the creativity and connection between Africa and Caribbean Culture. For Black History Month, WE ARE SOUL has collaborated with JCdecaux for a national billboard campaign. This campaign spotlights 41 global creatives based in the UK and internationally including photographers, artists and poets from Africa and the Caribbean. The ILE WA initiative is acros
- GUAP MagazineGUAP – A revolutionary youth platform at the forefront of creative culture, discovering and showcasing emerging talent. GUAP Magazine is the world's first video magazine, an innovative magazine bridging the gap between print & digital. It redefines the norm by presenting the world with a new & unique way to recognise the untold, unseen & unforgettable young talent. Each issue showcases & profiles some of the best youth talent whose work, whether that be in music, fashion, business or the arts, n
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Projects credited in
- This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h166
- GUAP Magazine Issue 14 - The Young IssueAGE IS NOTHING BUT A NUMBER. There is no time like now where this statement holds true. There are so many amazing young people currently doing things that were seen merely as impossible for people of their age. From the music charts, to academics, the age of success is getting younger by the second. Whether this is due to the internet or the rise of role models in culture, one thing is for sure the talent is undeniable. This is a statement to every young person out there. You are capable of a
- ADIDAS / LONDON CAMPAIGNSelected by Guap Magazine to work with Adidas, we followed three girls around London and documented their individual stories. Ejatu, Aminah and Daniela talk about who they are, what their London looks like as well as how they would describe their personal style in their own 3 words.
- GUAP Issue 11 - The Music G-List 2018GUAP’S Music G-List 2018 – our ones-to-watch list that launched in 2017. The list champions 7 emerging artists that are on the path to create great waves in 2018. Our first issue of the year is always a big one for us. It’s our way of introducing the year and setting the tone of the culture from our perspective. The G-List was one of the first concepts we imagined when we started the magazine. A collation of the best emerging artists, all representing a different sound and unique style of music.
- GUAP Magazine Issue 13 - Lead The Revolution Edition#LEADTHEREVOLUTION This was made by and for young people. We are young. We are creative. We are the future. Right now is a monumental time in history. There is a revolution taking place where young people from diverse backgrounds are taking control and making things happen for themselves. They are being the change in the world they want to see. In this issue, we wanted to capture this moment in history. We wanted to showcase individuals who we feel we are breaking the barriers of what's poss
Work history
Art DirectorAdidas Group
- London, United KingdomFreelance
Art Directing the ‘London’ campaign, I was responsible for concept development and content creation - exploring the themes of London culture, identity and style for Adidas Instagram stories. Duties included:
• Researching and mind-mapping project ideas
• I assisted on filming and designing artwork for social media content
• Overseeing that the visuals of the London talents were aligned
with the project briefing and the brands aesthetic and values.
Art DirectorGUAP Magazine
- London, United KingdomFreelance
Within my Art Director role I had to ensure that the creative output and content was in line with project objectives and there was consistency across all marketing touch points.
• I worked on initial briefs through to delivery stage with Stylists, Editors and clients, to produce projects, organisations of events and the development of magazine content.
• Designing the magazine layout and creating artwork for each quarterly issue
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Skills
- Art Direction
- Collaborative Working
- Sample Coordination
- Demonstrates Initiative
- Microsoft Excel
- Marketing PR
- Adaptability
- Project Management
- Fashion GPS
- Adobe Creative Suite
Education
BA(Hons) First Class, Fashion Media and PromotionUniversity for the Creative Arts
- Rochester, United Kingdom
BTEC National Diploma Level 3/extended Diploma in Fashion ClothingFashion Retail Academy
- London, United Kingdom
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