Ill Al'issdar Clothing - Identity Design

The Freshest Releases Out of London! I worked with brand new, high-end casual fashion brand; Ill Al'issdar to create their Logo & Identity Design. The logo had to communicate a sense of quality and assuredness whilst still holding an "urban" appeal. A Unique Challenge - In this project I was faced with the task of creating an English text logo as well as an Arabic text version. This required me to stifle through a lot of Arabic texts for use as references. The most challenging part was creating the Arabic text to match the Typeface used in the English rendition of the Logo Design. The Black Box - As a nod to the Founder's religious beliefs, I created the logo to resemble The Kaaba. "The Kaaba is considered by Muslims to be the house of God; it rests within the Grand Mosque of Mecca." - NewsWeek.com