I’m a UK based, Freelance Graphic Designer & Consultant, my forte being Identity Design. With a career spanning over 10 years I’ve had the opportunity to have worked with many startups, small businesses and organisations, both in the UK and across the far reaches of the globe.
Resourcefulness coupled with Creativity has helped me develop the skill set needed to professionally execute projects, and supersede the expectations of the majority of my clients.
Aside from Design, I also do talks and presentations on Design, Branding and Creativity.
Projects
- Ill Al'issdar Clothing - Identity DesignThe Freshest Releases Out of London! I worked with brand new, high-end casual fashion brand; Ill Al'issdar to create their Logo & Identity Design. The logo had to communicate a sense of quality and assuredness whilst still holding an "urban" appeal. A Unique Challenge - In this project I was faced with the task of creating an English text logo as well as an Arabic text version. This required me to stifle through a lot of Arabic texts for use as references. The most challenging part was cre
- DLT Brunch - BrandingDLT organise monthly brunch & day parties held in high-end London venues. The events are catered to young adults of the Afro-Caribbean community who have careers in professional white collar sectors as a way of letting their hair down and having a good time Their Needs - When DLT contacted me they were at a stage where they were ready for a full business rebranding, not just visually but also in operations. Their initial logo was no longer fully representative of who they were and who they w
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Work history
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Lead Graphic DesignerDLT Brunch
London, United KingdomFreelance
• Created the DLT brand’s Identity and PR Assets.
• Art Direction & Brand Guide lines to aid other Designers working with DLT.
• Consistently offer and implement creative solutions to aid brand growth.
• Working closely with marketing teams and management to create effective Marketing Collateral and Brand Assets.
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Graphic DesignerDulwich Health Club
- London, United KingdomPart Time
• Created in-house publications & Marketing Collateral.
• Worked closely with Management to ensure Brand Consistency.
• Suggested & carried out creative ideas to help the gym expand services and grow customer base.
Skills
- Art Direction
- Graphic Design
- Print Advertising
- Illustration
- Consultancy
- Brand Design
- Identity Design
- Active Listening