Illuminating India was a season of exhibitions and events in partnership with the British Council India.
It was also the launch of the Science Museum’s new brand identity which required careful stakeholder management and communication. I successfully managed a fully integrated marketing campaign to promote the Museum’s varied programme for this season.
We partnered with brands such as Lonely Planet, Burnt Roti Magazine, and Lomography to promote the season.
We achieved our visitor target, with our photography exhibition exceeding its target by 40%.