Imagine - Volkswagen

Challenge Volkswagen have been under the negative spotlight in the last few years and people no longer trust the brand. Strategy Show that Volkswagen have moved on from their negative past by focusing on the future by producing electric vehicles that not only benefit the world, but the quality of ones life for generations to come. Proposition FORWARDS. The 'Imagine' campaign allows the viewer to reflect on the past and dream (imagine) of a better short and long term future.