Immaterial Fashion

'As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers still seeking to engage with clothing brands.’ Through expert interviews and case-study analysis, I led the content development of this B2B report that forces brands to challenge the long-established fashion system and explore new strategies in which technology and digital ephemera can be adopted to not only reduce waste, but push creativity within the industry to new levels. The report questions that if we are to save the planet, will the future of fashion potentially not include physical clothing?