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To make their retail experience better, we proposed a digital shelf to help customers pick the right shoes for them. Series of engaging interactive questions are used to filter the results and each shoes have their own page where the user could explore its features and more.
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Supporting Adidas football campaign ‘There will be haters’, we proposed an interactive shoes plinth where LED lights are embedded to show tweets with certain ‘hate’ tags in real time and also positive tweets with #therewillbehaters.
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A more pragmatic approach where the structure could be re-used for future shoes. With dynamic-shaped based and shoe that seems suspended mid-air, it will fit any campaign idea easily.