Impulse is an indoor festival focusing on live music and art. The performances are instinctive, experimental and alive. They feed off one another and can change into something new and unpredictable. The main theme of the identity is expressive hand drawn lines, reflecting muscial wave forms, the heart beat, as well as graffiti; the rhythm of the city. The result is a vivid, flexible design that works well with photographs and looks good in an urban environment.