In Good Company - Cave Direct's Beer Festival

I took the lead on Art Direction and Graphic Design producing everything from the glassware to the flyers. I was also in charge of the PR and Communication Strategy leading up to the event. The initial concept of the festival was to organise an inclusive and welcoming event where attendees could explore the world of Beer from traditional German and Belgian producers to innovative and cutting edge breweries. The event was a success with 900+ tickets sold and great feedback from attendees as well as traders. Part of the success came from our ability to put on a very inclusive and welcoming festival with famous and sought after breweries in attendance (Brasserie Cantillon or Omnipollo). Our targeted Digital Marketing strategy helped increase the number of tickets thanks to a fully integrated marketing campaign (social media, emailing, paid ads, influencer campaign)