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Independent Hotel Show

2016 Independent Hotel Show panel discussing 'Thoroughly Modern Marketing’. The seminar aimed to antagonise the latest marketing buzzwords ‘ethics’, ‘purpose’ and ‘personality’. What compels guests through the door of a hotel? This discussion debated exactly how to position a business in this intriguing new landscape.

Credits

Penny Brewer

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  • Marketing Director
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Project Tags

  • Hospitality
  • Marketing
  • Communications
  • Branding
  • Positioning

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