India Mahon is a highly talented and experienced designer and creator of contemporary hand-made and bespoke jewellery. She already had a brand, identity and website when based in the Cotswolds, however, moving north to open her new boutique in Harrogate, India knew a full rebrand was necessary.
A new, more elegant, feminine and contemporary logo was created that better reflected her personality and oozed luxury. A full suite of stationery was designed and printed in gold foil on a carefully selected colour palette of Fedrigoni paper.
Packaging for her jewellery was designed, with the addition of a custom created jewellery care card and holder with a custom die-cut edge. Plus, a look book, posters postcards and a host of promotional material.
Online, an entirely new full e-commerce website was designed, developed and written . It was populated with beautiful photography from two photoshoots featuring stunning models and still life close-ups of the jewellery in all its incredible detail. The website also promotes YBD (Young British Designers) and promotes individual designers’ pop-up shops that appear in the India Mahon Harrogate boutique.