Industrial Underdog

Menswear fashion editorial for KALTBLUT Magazine featuring James at AMCK Models and Sander at Nevs Models. Riding on the erupting uniform trend, we bring back part-time uni-sideline nostalgia in an eclectic commentary on every day workman fashion. Raw, urban, and ultra-modern, the story looks to connect with city dwellers and modern commercialists alike. Inspired by the rapid growth of non-employee contractual labour and its impact on the invariable commercialised fashion seen around London, this story looks to glamourise often overlooked functional aesthetics that lend themselves to brands’ ingenuity.