Inequality in Mr Men

Problem From a young age, children internalise rigid gender stereotypes, making them more likely to justify or excuse sexist actions against the opposite sex in the future. Insight Parents play a vital role in questioning these stereotypes, although it can be difficult to find a tool to do so. Even children's books often communicate messages about 'gender appropriate' emotions and activities. Solution Utilise children's books as a vehicle to start questioning gender stereotypes by creating 2 new Mr. Men characters who are representative of related issues.


  • Creative Conscience

    Creative Conscience

    • Charity
  • M

    Mr Men Little Miss


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