About me
Hey, I’m George, a recent graduate from Falmouth University.
Some say I’m a copywriter by day and an ultra competitive, sport lover who loves Dad jokes a bit too much by night. But who knows. And who cares?
Anyway, if you fancy having a look at what I’ve created head to georgeorton.me
Or georgeorton3@gmail.com if you’re sold already!
Thanks!
Projects
- Rebuilding Creativity in HaitiProblem Haiti hasn't recovered from the devastating earthquake in 2010. It's communities are struggling and hundreds of thousands of children don't have access to basic infrastructure like schools, hospitals and the like. Insight Due to a lack of education, the children in Haiti have never had a chance to express and develop their creativity. But Lego can help solve this, Lego allows expression of creativity like nothing else. Solution Lego's "Replay" initiative of sending old Lego bricks
- Inequality in Mr MenProblem From a young age, children internalise rigid gender stereotypes, making them more likely to justify or excuse sexist actions against the opposite sex in the future. Insight Parents play a vital role in questioning these stereotypes, although it can be difficult to find a tool to do so. Even children's books often communicate messages about 'gender appropriate' emotions and activities. Solution Utilise children's books as a vehicle to start questioning gender stereotypes by creating
- Vans - Fearless on your feetProblem Balance Confidence is the extent to which a person believes they can engage in an activity without falling. As people get older their balance confidence takes a huge knock. 56% of elderly people restrict their activities as they’re afraid of falling and they’re less likely to take part in social events like walking & shopping. This results in depression, helplessness, social isolation. Insight Stability creates more confidence within the elderly, Vans shoes have non-slip soles meaning
Projects credited in
- Falmouth University, BA(Hons) Creative AdvertisingPitching, hustling, scribbling, sea swimming, protesting, researching, dog walking, arguing, crafting and having fun. Week in, week out. That's how, in 2018 and 2019, our students have won the most number of awards compared to any other ad school in the world. Our course has an uncompromising emphasis on learning by doing. And it works. Our grad network is the biggest and most successful in the world, and you will find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden15