INFINITI – The Drive to Become Limitless

  • Rebecca Wardell

The INFINITI Q30, QX30 and Q50 feature Intelligent All-Wheel Drive - a system that allows the driver to react and adapt to changing situations. To bring this to life, we followed a trio of ultra-triathlon athletes in training.

Swimming, cycling and running across brutally tough terrain, and with no support, ultra triathletes are dedicated, self-sufficient, strong, fit, and ready for anything. We created an integrated campaign (UK, France, Italy, Germany) drawing parallels between our athletes and their INFINITI models. We headed to the French Alps for our shoot. It was cold.