Rebecca Wardell
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Rebecca Wardell

Senior CreativeUnited Kingdom
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Rebecca Wardell
Available

Rebecca Wardell

Senior CreativeUnited Kingdom
About me
Hello, I'm Rebecca, but usually Becks – Usually a Copywriter, occasionally an Art Director. Sometimes both/neither. With over 10 years of experience in the advertising industry, I've worked on lots of different projects making all sorts of things, but I have a real soft spot for making films.
Projects
  • Absolut Vodka
    Absolut VodkaDeveloping a brand platform for Absolut's BTL communications – Key visuals and toolkits for global markets
  • Lynx X CALM Bigger Issues
    Lynx X CALM Bigger IssuesIn the UK, a man under 45 takes his life every two hours. But nobody talks about it - it is the ultimate taboo. In partnership with CALM, we used Lynx’s influence amongst young British men to start a conversation around suicide.
  • CMI – Making Sexism Sexy
    CMI – Making Sexism SexyThe Chartered Management Institute (CMI) asked us to create content that highlights gender inequality in the workplace - with the aim to get people to call out sexist behaviour, no matter how small. We created a tongue-in-cheek film with comedians Stevie Martin and Thom Tuck.
  • Sony Mobile – The Journey
    Sony Mobile – The JourneyWith so much incredible camera technology in Sony’s latest Xperia smartphones, anyone, anywhere can be an amazing filmmaker, and we wanted to prove it. We gave aspiring filmmakers from around the world an Xperia smartphone and a simple brief: to capture the idea of a ‘journey’ in the world around them. From all of this footage we created a crowd-sourced documentary film.
  • J&B Whiskey – Get Together
    J&B Whiskey – Get TogetherJ&B asked us to serve up a new global website that would appeal to a younger audience, persuading them to put J&B back on their cocktail lists. Aligning with their new global positioning 'venture together', we updated their brand story, and produced a series of short films - all done in one take - using multiple pairs of hands to present J&B cocktails, showing that good things (and great drinks) happen when people come together.
  • Lynx – You Gold
    Lynx – You Gold2017 for Lynx was GOLD - a new product range with the campaign message ‘No matter what life throws at you, you’re Gold’ - we created content for Lynx’ digital channels with Dele Alli, Not3s and Michael Dapaah - AKA Big Shaq.
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Work history
    BBH logo
    BBH logo
    Senior CreativeBBH
    60 Kingly St, Soho, London W1B 5DS, UKFreelance
    Netflix UK & Ireland logo
    Netflix UK & Ireland logo
    Creative consultantNetflix UK & Ireland
     - London, United KingdomFreelance
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Skills
  • Creative Concepting
  • Copywriting
  • Creative Stragegy
  • Script Writer
  • Digital Advertising
  • Art Direction
  • Integrated Advertising
  • Content Creation
  • Filmmaking
  • Illustration
Education
    B
    B
    BA (Hons) Visual CommunicationBirmingham CIty Univeristy
     - Birmingham, United Kingdom
    B
    B
    BTEC PhotographyBournville School of Art
     - Bournville, Birmingham B30, UK
Awards
    B
    B
    Branded Content - BronzeBrand Film Festival
    Bronze in both Consumer Goods and Branded Content Sony Mobile, 'The Journey' TMW Unlimited
    Channel 4 logo
    Channel 4 logo
    C4's 'Super Humans wanted'Channel 4
    C4's 'Super Humans wanted' 2016 - shortlisted (not really an award - but worth a shout out)
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