Whether it's a fashion blogger working with a cosmetic line or a fitness guru with a protein brand, influencer content is now a major platform for brand partnerships and collaborations on social. According to Adweek the influencer market is set to reach $10 billion by 2020. Tapping into loyal audiences who want to emulate their lifestyles, influencer marketing is turning ‘likes’ into cash for brands. Once a marketing tactic it is now becoming a core channel in a brands marketing strategy.
Does the power of influencers lie in their follower count? Are influencers truly influential? Can they really cut through to a generation of passive scrollers?
