Create the fashion lifestyle textile global brand 'Ingeo' and then launch it throughout all markets with 90% trade penetration in year 1. (New York, London, Paris, Hong Kong).
As Brand Tzar my role was to strategically define the proposition and its articulation and then with various international teams add a dynamic, engaging and memorable personality to this fast moving business.
Over 90% awareness achieved at the end of year one.
Ingeo is owned and a part of the Dow Chemcals group USA