Inner Chaos - Adidas/JD
That feeling teenagers get when making what feels like, life changing decisions Challenge Elevate the market position of the CrazyChaos trainer. Strategy Present the CrazyChaos trainer as a confidence builder, giving the customer the courage to accomplish the things that may feel chaotic to them. Proposition Embrace The Chaos
Giant Trainer to pique the publics interest which also doubles up as a fear simulator for the general public to face their fears within the Crazychaos trainer