Insignia Digital

  • Alex Walton


Worked closely with Insignia’s engineering + product development team (Moscow based) to implement key digital projects with a strong UX + UI design focus.
Designed + launched V-Lounge, the responsive website for ultra high net worth clients to book travel arrangements, tickets + connect with their PA.


I was solely responsible for the refresh of the current Insignia website, including consolidating it’s six umbrella brands within the one site in a coherent way.
The project included sitemapping to make sure all aspects of te insignia portfolio were included. The refresh of all existing pages, complete redesign of old pages + creation of new.
I worked closeley with the development team to build a design that would solve all the businesses existing problems in as fast a way as possible.