Alex Walton Freelance Digital and Graphic Designer | The Dots

Alex Walton

Freelance Digital and Graphic DesignerLondon, United Kingdom
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Alex Walton

Freelance Digital and Graphic DesignerLondon, United Kingdom
About me
I am an experienced digital and senior designer with branding, conceptual visualisation, web design, UI and digital experience. I am freelancing full-time and have worked on digital projects with design studios and agencies as well as with clients such as the NFL, MoneyGram International and Schon! Magazine.
Projects
  • NFL Super Bowl LII
    Whilst freelancing at a media agency working on their NFL GamePass account, I had the opportunity to pitch concepts for the 2018 Super Bowl LII campaign, aimed at generating content for their Mexican, Australian and Brazilian markets. The campaign was rolled out via social + paid media channels.
  • Insignia Digital
    V-LOUNGE RESPONSIVE WEBSITE Worked closely with Insignia’s engineering + product development team (Moscow based) to implement key digital projects with a strong UX + UI design focus. Designed + launched V-Lounge, the responsive website for ultra high net worth clients to book travel arrangements, tickets + connect with their PA.
  • Melbourne Cup
    To promote the 2013 Melbourne Cup for all of Keystone’s 16 Sydney venues through an online campaign. Concept required to be integrated across each venue’s digital channels, to incorporate their individual style but retain campaign identity
  • Live Events
    Collateral for big Live events worked on for various venues in Australia. New Years Eve design and large scale out of home rollout for The Argyle, Sydney. Includes pole posters, billboards, media banners, train station posters and special UV printed tickets. Dia de los muertos (Day of the Dead) video concept for the Keystone Group’s 10th birthday video invitation sent to a database of over 10,000.
  • Ananas Bar and Brasserie
    Ananas Bar and Brasserie (an award-winning French restaurant in Sydney) needed an identity for a premium monthly event. Something quirky and different to reflect the glamorous and flirtatious nature of the venue and attract a party-focused crowd. The first illustration created for ‘Champagne Brunch’ influenced following collateral for all Ananas’ branded material. A series of illustrations were rolled out for different offers and events throughout the year and is now the refreshed style of Ananas branding.
  • Summer Exchange
    Creation of a highly concept driven campaign combining seven different venues under the Urban Purveyor umbrella. Urban Xchange was a month long summer festival in which premium, hatted restaurants (Michelin star equivalent) held a variety of food focussed events. The campaign was to raise brand awareness of Urban Purveyor, as well as continue to drive bookings for the individual venues. The design was then used to strengthen Urban Purveyors presence in the hospitality industry at Taste Sydney Food Festival.
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Projects credited in
  • Created | Motion Design Professional Graduate Showreel
    We've compiled the work from our Motion Design Pro cohort that graduated in November 2019. Check out what our amazing students were able to complete in 9 months, with multiple real industry briefs, mentors, and more than a handfull of creativity. (Pick your jaw off the floor, please)
Work history
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    Freelance Digital and Graphic DesignerAlex Walton Design
    London, United KingdomFull Time
    Founded my own freelance design company delivering specific digital and print campaigns and projects for a number of clients in varying industries across Sydney and London. Clients include 'Little Hawk' (branding agency), the NFL, Pure Encapsulations (Pharmaceutical), MoneyGram International, financial technology startup 'So-Sure', Social enterprise 'Well Grounded' and Schön! Magazine.
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    Senior Digital and Graphic DesignerInsignia Group of Companies
     - London, United KingdomFull Time
    Head of Design leading the creative team responsible for all Insignia companies including its extensive network + global partners. Reported to the Executive Director + led all digital and print design initiatives. Managed + mentored the junior graphic designer. Delivered + pitched for Insignia’s first white label client, a prominent private bank in Switzerland, including prototyping + design of the back end software linking both financial institutions. Managed relationships with external suppliers including Spanish based card manufacturers (design + development of Insignia’s extensive card portfolio), printers (in the UK, Russia + the EU) + other design agencies. Worked closely with Insignia’s engineering + product development team (Moscow based) to implement key digital projects with a strong UX + UI design focus. Designed + launched V-Lounge - the responsive website for ultra high net worth clients to book travel arrangements, tickets + connect with their PA.
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Skills
  • Branding
  • Print Design
  • Brand Identity
  • Web Design
  • Creative Thinking
  • Illustrator
  • Indesign
  • Photoshop
  • UI Design
  • Digital Prototpying
  • Sketch
  • Adobe After Effects
  • Motion Design
  • After Effects
  • Cinema4d Basics
Education
    UX BootcampGeneral Assembly
     - London, United Kingdom
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    Watercolour BotanicalsPutney School of Art and Design
     - London, United Kingdom
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