Creation of a highly concept driven campaign combining seven different venues under the Urban Purveyor umbrella. Urban Xchange was a month long summer festival in which premium, hatted restaurants (Michelin star equivalent) held a variety of food focussed events.
The campaign was to raise brand awareness of Urban Purveyor, as well as continue to drive bookings for the individual venues.
The design was then used to strengthen Urban Purveyors presence in the hospitality industry at Taste Sydney Food Festival.