I delivered a Sale campaign encompassing press, digital display, email, radio, digital OOH, TV and PPC. Having redesigned their website in 2014, we were able to ensure that all aspects of the campaign had a coherent style and message.
We also created press ads for key tourist board partners, as well as full-motion digital OOH displays on London Underground, at stations and at One Piccadilly. By using social media, we were also able to encourage consumers to interact with the campaign 24/7. In London, the digital OOH and press activity resulted in a 35.4% increase in online traffic to the Canadian Affair website. The TV campaign was successfully delivered to 13.6m ABC1 adults in a 6-week period, and there was a 64% increase in calls year-on-year. On digital, PPC activity resulted in a 34% year-on-year increase in brochure downloads and enquiries.