I’m as comfortable with my head buried in a financial projection spreadsheet as I am fine-tuning a persuasive PowerPoint… as happy presenting innovative communications ideas to a conference room as I am on stage singing at an event… and as energised working on a quick turnaround brief requiring quick strategic thinking, tapping into years of experience, as enjoying a coffee catching up with a team member to explore their career goals and development objectives.
Projects
- Integrated Marketing Campaign - specialist travelI delivered a Sale campaign encompassing press, digital display, email, radio, digital OOH, TV and PPC. Having redesigned their website in 2014, we were able to ensure that all aspects of the campaign had a coherent style and message. We also created press ads for key tourist board partners, as well as full-motion digital OOH displays on London Underground, at stations and at One Piccadilly. By using social media, we were also able to encourage consumers to interact with the campaign 24/7. In London, the digital OOH and press activity resulted in a 35.4% increase in online traffic to the Canadian Affair website. The TV campaign was successfully delivered to 13.6m ABC1 adults in a 6-week period, and there was a 64% increase in calls year-on-year. On digital, PPC activity resulted in a 34% year-on-year increase in brochure downloads and enquiries.
Work history
Senior Account Director
London, United KingdomFull Time
Primarily responsible for developing and managing multi-media internal/external brand & direct response campaigns in the travel, recruitment, retail and financial services sectors. With natural leadership skills and consistently strong client development, I produce results for my clients and inspire confidence in my teams, continuously meeting high standards. I believe in using creativity in my approach to building strategies, whilst fostering idea generation and casting an analytical eye on commercial results.
Skills
- Marketing Strategy
- Project Management
- Travel Marketing
- Recruitment Marketing
- Events
- Social Media
- Integrated Marketing
- Client Development
- Multi-channel Campaigns
- Presenting