Integrated Marketing Communications Module - Valentines Day campaign for Boux Avenue

The campaign recommends a potential Valentines Day Campaign for Boux Avenue, with the ultimate aim of increasing revenue and exposure during a season they're most popular. The theme and key messages behind the campaign is inspired from the '5 Senses' and is to allow everyone to express, lift and and admire themselves this valentines day with the limited edition sensual themed attire encouraging them to Awaken Their Senses.