Intel - Social Terra Nova

The world's first polar expedition broadcast live through social media. As Ben Saunders set out to complete the first solo expedition to the South Pole and back, we set out to keep a social audience engaged for the 4 month duration. From a full social programme and interactive games to the recreation of Ben's expedition using real-time data sent back from the ice, a global audience could follow in his every step. From the comfort of their social feed.