About me
Advertising creative director / copywriter.
Creator of www.aipoetry.uk
Projects
- Vauxhall - #GetInWhile Robbie Savage was in France commentating on England 201, we gave 50 fans the keys to his mansion (and the password for his Ocado account). Why? It was all part of our #GetIN campaign to drive sign-ups to the Vauxhall’s football website, promote their sponsorship of the Home Nations and give fans truly unique, one-off moments to celebrate.
- Intel - Social Terra NovaThe world's first polar expedition broadcast live through social media. As Ben Saunders set out to complete the first solo expedition to the South Pole and back, we set out to keep a social audience engaged for the 4 month duration. From a full social programme and interactive games to the recreation of Ben's expedition using real-time data sent back from the ice, a global audience could follow in his every step. From the comfort of their social feed.
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Projects credited in
- NESPRESSO. FIND YOUR UNUSUALCafés are here, there and everywhere in London. So why ditch your usual coffee haunt and go out of your way to pay £4 for a coffee that's come from a capsule? Café Nespresso is far from your usual coffee shop. You'll find there's no such thing as a black with one. Or white with none. You'll find breakfast not just served with your coffee, but in it. You'll find an almost limitless choice of ingredients, recipes and cocktails to enjoy. So visit Café Nespresso and #FindYourUnusual.
- Eurotunnel. Many Happy ReturnsThe Channel Tunnel. An incredible feat of engineering and a modern wonder of the world. 25 years after opening however, awareness of the service was at an all-time low; ranking below ‘swimming’ as a way to cross the Channel. The campaign therefore sought to proudly celebrate their anniversary, raise awareness and educate prospective new customers.
Work history
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OwnerSam Bone Creative & Copy
London, United KingdomFreelance
Creative Director / CopywriterMRM McCANN
- London, United KingdomFull Time
Skills
- Copy Concepts
- Copy Development
- Concept
- Idea Generation
- Big Ideas
- Ideation
- Presenting
- Social Advertising
- Radio Advertising
- Scripts
Awards
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GOLD - BEST USE OF TECHNOLOGYDMA Awards
Client: Microsoft
Campaign Summary: We stuck eight people to a billboard and put a social audience in control of the (bad) weather. All to promote the launch of Tomb RaiderD
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GOLD - BEST DIGITAL PERFORMANCEDMA Awards
Client: Microsoft
Campaign Summary: We stuck eight people to a billboard and put a social audience in control of the (bad) weather. All to promote the launch of Tomb Raider+ Show more