InterContinental Hotels & Resorts Photography Guidelines
A key element of brand identity is the photography selected to represent the brand, communicating the brand emotion and message to the guest. Ensuring that the hotels are armed with the best guidelines to commission photography truly representing the heritage and the aspiration of the InterContinental brand, we developed a robust set of guidelines to truly communicate that feeling.
Putting together an overarching strategy and look and feel by collating a range of localised guidelines and instructions to create one overarching set of guidelines. A brand with reach like no other must not only have a consistent global look and feel but also be considerate of the local environmen they operate in, so the guidelines are create to suit all markets, with all nuances considered.
Collaborating with global stakeholders in the regions, the guidelines ensure to provide vetted and approved luxury brand photographers to capture the brand and the local environment in the most authentic way.
